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      Monthly Archives: January 2017

      Blackbaud’s Luminate Online Catapults Nonprofits’ Digital Marketing and Fundraising Efforts

      Software leader’s cloud offerings help customers defy industry fundraising trends

      Charleston, S.C. (January 19, 2017) — Blackbaud, Inc. (NASDAQ: BLKB), the world’s leading cloud software company powering social good, today announced that customers using Luminate Online™, its digital marketing solution, are reporting some of the industry’s strongest digital fundraising results.

      Luminate Online, delivered in the cloud, helps customers grow digital constituent engagement and fundraising efforts by providing the tools needed to build sustainable donor relationships and online fundraising campaigns. “Blackbaud is the backbone to our online giving; they provide the solutions that best support our digital fundraising efforts,” said Cyndi Zagieboylo, president and CEO, National Multiple Sclerosis Society. “We’ve been using Luminate Online, among other solutions, for over a decade and consider Blackbaud a vital partner in our effort to help people living with MS and to end MS forever.

      While other industry reports show a continued decrease in the effectiveness of email marketing for fundraising, Blackbaud customers saw positive growth during their end-of-year campaigns, defined as the last three days of the year. Specifically, customers saw a 4 percent year-over-year increase in return-on-investment, as measured by dollars raised per email sent, with their email campaigns. “Our end-of-year campaign incorporated several of Blackbaud’s Luminate Online components and we anticipate results to be up more than 25 percent from 2015,” said Matt Keller, database administrator at Riley Children’s Foundation. “We used the email tools to send targeted messaging at specific giving levels, as well as combined a separate online giving page with the survey tool to solicit hospital employees. The tools worked flawlessly and the increase in funds generated to help the kids at Riley Hospital was an incredible end to our year.”

      Powered by Blackbaud SKY™, the company’s modern, integrated and open cloud, Blackbaud customers are leveraging the power of integrated business intelligence with SKY Reporting™ and bucking industry trends. “It’s exciting to see the full impact of how our advanced cloud solutions are helping customers create dynamic end-of-year digital fundraising campaigns,” said Kevin McDearis, Blackbaud’s chief products officer. “Our Luminate Online solution allows key donor data to be translated into actionable campaigns that are getting bigger results than we’re seeing in the overall industry.”

      A diverse set of organizations, such as Dana-Farber Cancer Institute, Canine Companions for Independence® and Hydrocephalus Association, agree that Blackbaud has the right solutions to help advance their missions. “As a former Blackbaud legacy solution customer, we transitioned to Luminate Online as part of a recent decision to upgrade our financial, development and CRM products, with the goal of improving our effectiveness across all programs,” said Diana Gray, chief executive officer of Hydrocephalus Association. “Not only did we determine that Blackbaud provides the best solutions in the nonprofit space, we were genuinely impressed by Blackbaud’s attention to customer service. Our executive sponsor visited with us personally to better understand our needs, and our customer success manager has been a highly responsive, tremendous asset to us. We believe we have the best tools and resources available for nonprofits through Blackbaud.”

      For more information about Luminate Online, visit www.blackbaud.com/online-marketing/luminate-online. Learn more about the nonprofit industry’s latest online engagement trends by downloading the 2016 Luminate Online Benchmark Report.

      About Blackbaud
      Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and relationship management, digital marketing, advocacy, accounting, payments, analytics, school management, grant management, corporate social responsibility, and volunteerism. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Ireland, and the United Kingdom. For more information, visit www.blackbaud.com.

      Media Contact
      Nicole McGougan
      Public Relations
      843.654.3307
      media@blackbaud.com

      Forward-looking Statements
      Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at www.sec.gov or upon request from Blackbaud’s investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.

      Blackbaud Announces Date of Fourth Quarter and Full Year 2016 Financial Results

      Charleston, S.C. (January 18, 2017) – Blackbaud, Inc. (NASDAQ: BLKB), the world’s leading cloud software company powering social good, will report its fourth quarter and full year 2016 financial results on Wednesday, February 8 after the U.S. financial markets close for trading.

      Save the BLKB Q4 and Full Year 2016 earnings call event to a calendar

      In conjunction with this announcement, Blackbaud will host a conference call on Thursday, February 9 at 8:00 a.m. ET to discuss the company’s financial results. A live webcast will be available and archived on Blackbaud’s investor webpage and to access this call, enter passcode 421503 after dialing 800-310-6649 (Domestic) or 719-325-2137 (International).

      About Blackbaud
      Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and relationship management, digital marketing, advocacy, accounting, payments, analytics, school management, grant management, corporate social responsibility, and volunteerism. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Ireland, and the United Kingdom. For more information, visit www.blackbaud.com.

      Investor Contact
      Mark Furlong
      Director of Investor Relations
      843-654-2097
      Mark.furlong@blackbaud.com

      Blackbaud’s Total Solutions Help Organizations Boost Donations, Improve Productivity and Discover New Fundraising Streams

      Independent study provides readers a framework to evaluate the potential economic
      impact of an integrated fundraising, marketing and financial solution on their organization

      Charleston, S.C. (January 05, 2017) — Blackbaud, Inc. (NASDAQ: BLKB) today announced the results of a commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting on behalf of Blackbaud, examining the potential return on investment enterprises may experience by deploying an integrated fundraising, marketing and financial solution from Blackbaud. Forrester found that over a three-year period, a Blackbaud total solution can help an organization increase recurring donations by 36 percent, improve productivity in data entry and reporting by 99 percent, and achieve a 114 percent return on investment.

      Forrester took a comprehensive approach to evaluate the impact that a Blackbaud total solution can have on an organization. Specifically, it interviewed Blackbaud subject matter experts, Forrester analysts and an organization currently using a Blackbaud total solution, and constructed a financial model representative of the interview using the TEI methodology. The objective of the framework was to identify the cost, benefit, flexibility, and risk factors that affect the investment decision.

      Forrester interviewed Save the Manatee Club (SMC), an award-winning national nonprofit and membership-based organization whose mission is to protect endangered manatees and their aquatic habitat for future generations. SMC was using seven different solutions for its needs, such as supporting online donations, and managing financial and accounting requirements, and the older, standalone systems were hindering its ability to execute programs and services to further its mission.

      The multiple systems SMC used were not integrated, resulting in challenges with visibility of information, the inability to fully understand supporters’ efforts and an excessive amount of time spent on manual data processes. To address these common issues, SMC selected a Blackbaud total solution, which in this case includes Raiser’s Edge NXT™, a cloud fundraising and relationship management solution; Financial Edge NXT™, a cloud accounting solution; Luminate Online™, an online marketing and fundraising solution; and everydayhero®, an innovative crowdfundraising platform.

      “The most important aspects were efficiency and integration; having an integrated solution creates a more efficient workflow—that saves time, which saves money, which allows us to focus on our programs,” said Tonya Higgins, director of Development and Operations, Save the Manatee Club. “The better we can understand our donors, the more we can grow as an organization and ultimately serve our mission.”

      After Deploying its Blackbaud Total Solution, Save the Manatee Club Experienced:

      • Efficiency of core processes, such as processing online donations and generating reports improved significantly. The most significant benefits experienced were in data entry and reporting, where SMC saved a significant amount of time and errors were reduced.
      • Donations increased due to improved campaigns. SMC leveraged capabilities to send more targeted requests for recurring donations, resulting in increased revenue on an annual basis.
      • Legacy applications were eliminated. Blackbaud’s Total Solution replaced multiple legacy solutions, eliminating the recurring fees to support the older solutions and reducing SMC’s expenses.

      Learn more about how Save the Manatee Club raised more and spent less with a Blackbaud total solution by downloading the Forrester Total Economic Impact study at www.blackbaud.com/RaiseMoreSpendLess. Join Blackbaud, SMC and guest Forrester on Jan. 10 at 2 p.m. ET to learn more about this story in webinar form.

      About Blackbaud
      Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and relationship management, digital marketing, advocacy, accounting, payments, analytics, school management, grant management, corporate social responsibility, and volunteerism. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Ireland, and the United Kingdom. For more information, visit www.blackbaud.com.

      Media Contact
      Nicole McGougan
      Public Relations
      843.654.3307
      media@blackbaud.com

      Forward-looking Statements
      Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at www.sec.gov or upon request from Blackbaud’s investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.

      The Blackbaud Index: The Go-To Resource for Charitable and Online Giving Trends

      The Blackbaud Index reported that overall charitable giving to nonprofits increased 2.3 percent while online giving increased 15.3 percent for the three months ending November 2016 compared to the same period in 2015.

      The Blackbaud Index provides the most up-to-date information on charitable giving today. Tracking approximately $22 billion in US-based charitable giving, the Index is updated on the first of each month (or the next business day) and is based on a three-month moving average of year-over-year percent change. Featuring overall and online giving, the Index can be viewed by size and subsets of the nonprofit industry via an interactive online chart. The Index also features a fundraising benchmark calculator that allows users to easily chart their own results against the Index and historical data to provide a fuller view of charitable giving.

      To access The Blackbaud Index, subscribe to monthly email alerts, read about the methodology, or access special reports, visit www.blackbaud.com/blackbaudindex.

      Media Contact
      Nicole McGougan
      Public Relations
      843.654.3307
      media@blackbaud.com

      About Blackbaud
      Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and relationship management, digital marketing, advocacy, accounting, payments, analytics, school management, grant management, corporate social responsibility, and volunteerism. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Ireland, and the United Kingdom. For more information, visit www.blackbaud.com.

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